With so many travel web sites on the Internet, how can you be sure that you are doing business with a reputable travel professional?

One way is to look for the PITA Certified Web Site Emblem. This emblem is your assurance that the travel professional to whom the web site belongs has passed PITA's 15-point certification checklist.

Among other qualifications, every PITA member has been in the travel business for at least one year, has a clean record with the Better Business Bureau and has agreed to uphold the PITA Rules of Conduct for Online Travel Sales.